type:
role:
design tools:
figma and adobe
photoshop
self-initiated
product designer
and research
222
222 is a social app focused on
real-world connections,
not screen time.
Context and Objective
222 is an early-stage social app focused on helping people build intentional
in-person connections. I explored opportunities to enhance emotional memory,
spontaneity, and social identity through three feature concepts rooted in
human behavior and real-world presence.
As someone passionate about human-first design and social psychology,
I saw an opportunity to contribute to 222’s mission by exploring
product features that extend its emotional impact, increase retention,
and make the product feel even more personal, reflective, and alive.
My goal was not to redesign the app visually — but to explore how I could
enhance the emotional journey of the user through features that:
Encourage spontaneous, low-pressure social interaction
Help users reflect on and relive their IRL experiences
Strengthen their identity within the 222 ecosystem
I designed 2 features:
Memory Map – a photo-based map of real-life memories
222 Wrapped – a yearly reflection of one’s social life
Both were built to feel native to 222’s tone — poetic, soft, intentional —
while introducing new layers of interaction and storytelling.
Research & Insights
I conducted a lightweight audit based on:
Personal screenshots of the iOS app and app flows
Social user behavior trends (e.g. BeReal, Spotify Wrapped, Apple Photos, IRL, Geneva)
My own experience and intuition around human connection, presence, and digital fatigue
And additionally surveyed around 20-30 close friends and colleagues
User Feedback and Validation
To ensure these ideas resonated beyond just design, I conducted a focused survey
with 26 users who had either heard or used 222
Here were some of the results:
85% said a Memory Map would help them better remember and appreciate their experiences
100% expressed strong interest in a “Wrapped” reflection, saying it would make them
feel more connected to the product and more likely to share it with friends
92% said they’d be more likely to use 222 if it included both Wrapped and Memory Map
“I always forget where half my events happened — a map would actually be beautiful."
"Wrapped would 100% make me want to share 222 with all of my friends"
From this, I identified a few key patterns and product gaps that inspired my design exploration:
Key Insights:
Users crave connection — but not constant contact
Many social apps today rely on DMs, feeds, or likes to facilitate interaction. 222 stands out by offering
a more intentional, event-based approach. However, there’s still friction in how users can express interest
or availability without feeling awkward or intrusive.
Memories from events fade fast
While 222 focuses on helping people attend meaningful experiences, there’s no obvious way to relive or
reflect on those moments later. Event-based social apps often fail to preserve emotional memories,
making it easy for people to forget how meaningful a night actually was.
People want to feel seen — by their patterns, not their profiles
Social identity isn’t about having followers or bios. It’s about seeing yourself in the way you move through
the world. Wrapped-style features are powerful because they show you who you were over time, in a
story only you could create.
Design Direction Takeaway
Instead of adding more features, my goal was to explore how 222 could deepen presence, memory,
and identity — and feel less like an app, more like an extension of your real life.
above we have our users
2025 wrapped
shows their stats from their
irl footprint
above we have the last
page of the users wrapped
this shows a collage of
pics from their events
The Concepts
Memory Map:
The Problem: Event memories disappear quickly and aren’t tied to place or people.
The Solution: An interactive photo map where users can revisit
moments by location — think Apple Photos, but social.
Design Preview: Show your map UI with pinned memories
Why It Works: Builds nostalgia, increases time in app, creates emotional anchors.
222 Wrapped
The Problem: Users don’t reflect on how much connection they’ve built — and 222 doesn’t yet celebrate it.
The Solution: A year-in-review that highlights top moments, favorite people, most attended vibes,
and social archetypes.
Design Preview: Your wrapped visuals — stats, badges, quote
Why It Works: Creates ritual, encourages reflection, drives sharing and brand identity.
High Fidelity Figma Wireframe
above we have our users
memory map
it works similar to the
apple photos map option
above is the opening page
of the 22 wrapped feature
shows the user their total
amount of experiences
What I'd Do Next
While this project focused on designing high-fidelity concepts to deepen user connection within 222,
there’s a clear next step: bringing these ideas to life through iterative testing.
If I were part of the 222 team, I would:
Partner with the growth or community team to
test Wrapped and Memory Map during end-of-season or quarterly recap moments
Explore collaborations with photographers or hosts to auto-tag locations
and media for Memory Map, streamlining content curation
Use A/B testing and user interviews to determine which metrics in Wrapped spark the
most emotional engagement
Design scalable systems for these features to grow with the product —
from small test groups to full community integration
Each feature was built to be modular, meaning they could be piloted with minimal
dev lift and high emotional return.
What I Learned
This project reminded me that the most meaningful products aren’t built
around features — they’re built around feelings.
Through this case study, I deepened my belief that great product design:
Starts with behavior, not buttons
Elevates reflection, not just interaction
And when done right, creates space for people to feel seen, connected, and present
I also learned the power of storytelling in product. When users feel like their lives are being honored
— not just tracked — they stay. Not because they have to. But because it feels good to belong.